About the logo
We chose a colorful, 90s-inspired logo to create a fun and nostalgic look while connecting it to future trends. The 90s were full of bold and creative ideas that still feel fresh and exciting today. Inspired by the movie Back to the Future, the logo reflects the idea of looking back to move forward, just like how trends often take inspiration from the past to shape the future.
Moodboard
The result
We incorporated and animated simple nostalgic shapes to create smooth transitions in the Stories. The result was visually appealing, making the content more memorable and fun.
CULTURE FLASH
Title: Culture Flash
Job: Illustration, Identity Design, Animation
When things were quieter at the agency, my co-worker Bianca Lubbers had a great idea. Our agency regularly sends out a 'Culture Flash' email, a newsletter highlighting future trends. She suggested sharing it through Instagram Stories instead of via email, making it more engaging and accessible.
Work: 180 Amsterdam
Category: Social media
Release Date: January, 2022