The concept

The concept centered around a playful doodle theme, where I creatively incorporated the names of all 180 departments into the logo design. This was my first and only concept proposal, which was immediately approved and praised by Alta, the head of design. They needed four different posters and banners, so we decided to change the color of the logo in four colorways and continued working on this concept.

The original logo

Before moving forward with the banners and posters, we realized the logo wasn’t very clearly conveying its purpose. To improve clarity, we added the name around the logo.

The banners

After we decided on the four colors we would use and the new version of the logo was ready, we moved on to the design of the banners and posters.

The posters

The posters were a collaborative effort with my talented co-workers, Ersem and Dyon, making this project a truly rewarding experience.

Banner for the presentation background

Finally, they required a background for their Career Day presentation. I created a simple black-and-white design with extra doodles to add some charm.